Since opening in 2021, Soho House Paris has established itself as one of the most exclusive addresses in the capital. Nestled at 45 rue La Bruyère, in the heart of the 9th arrondissement, this private club is reserved for professionals in the creative industries and is part of the Soho House network, founded in London in 1995.
With its 1920s-inspired design, ultra-exclusive spaces, and strict membership process, this Parisian address embodies a new, exclusive lifestyle, halfway between a luxury hotel and a private club. But behind its glamorous image, this model also raised questions in its early days about its positioning in a Paris where private clubs remain a rarity.
A concept inspired by British artistic circles
Soho House was founded in London in 1995 by Nick Jones with a clear goal: to create a place reserved for professionals in the worlds of art, film, fashion, and media. Unlike traditional British aristocratic circles, membership is based on professional rather than social criteria.
The concept quickly attracted a clientele seeking inspiring and exclusive venues that fostered exchanges between creative minds from around the world. Today, Soho House has more than 40 locations worldwide, from New York to Hong Kong, Berlin, Barcelona, and Los Angeles.
An ultra-exclusive club in Paris
The arrival of Soho House in Paris marks a minor revolution in a country where private clubs remain relatively uncommon. The venue is housed in a 19th-century mansion that was once the residence of Jean Cocteau.
The club offers exclusive areas, accessible only to its members:
- A rooftop with a swimming pool, offering panoramic views of the city.
- A cabaret that can be privatized, reminiscent of the atmosphere of the Roaring Twenties in Paris.
- An ultra-exclusive restaurant, reserved for members and decorated like a winter garden.
- A wellness area with a gym, steam room, and sauna.
How do I become a member?
Unlike luxury hotels that are accessible to everyone, Soho House operates on a co-optation basis. Membership is subject to a strict selection process, whereby each candidate must be recommended by an existing member and demonstrate their affiliation with the creative industries.
Annual fees are also an important filter:
- €1,500 for access to Soho House Paris only.
- €2,500 for access to all Soho Houses worldwide.
While these prices remain affordable for high-end customers, the real challenge lies in becoming part of a small, influential community, where encounters often turn into professional opportunities.
An influential and cosmopolitan audience
Far from being a simple social club, Soho House attracts an international clientele from the worlds of fashion, film, design, and media. Its members around the world include celebrities such as Cara Delevingne, Leonardo DiCaprio, and David Beckham.
In Paris, the club quickly became a hangout for creative types and entrepreneurs of the new generation. Artistic directors, filmmakers, writers, stylists, and musicians gather there in an atmosphere where networking is as important as the refined setting.
An undeniable success
Despite debates about the relevance of introducing this model, which at first glance seems incompatible with French customs, Soho House Paris has been aresounding success. In just a few months, the waiting list for membership has grown, and the club is fully booked for most of its events.
The opening of a second Parisian location cannot be ruled out, given the strong enthusiasm for the brand. In addition, the Soho House group is planning a massive global expansion, with 18 new houses by 2025, thereby reinforcing its exclusive model.