The brand launches the Santos de Cartier small model (27 × 34.5 mm) in steel, two-tone, and yellow gold, combining historic proportions, a high-autonomy quartz movement, and QuickSwitch systems for understated, adaptable luxury embodied by Sebastian Stan.
Cartier offers a new iteration of the Santos, called the Santos de Cartier petit modèle, which reduces the proportions without betraying the watch's DNA. The case measures 27 mm × 34.5 mm and comes in three finishes—steel, two-tone, and yellow gold—with an aesthetic inherited from the first models. The campaign features actor Sebastian Stan, whose style reinforces the luxurious and understated character sought by the brand.
A clearly claimed aeronautical heritage
The design of the Santos dates back to 1904, when Louis Cartier designed a watch for aviator Alberto Santos-Dumont. Today, Cartier continues this heritage: the square case, visible screws, and Roman numerals remain the hallmarks of the design. The small size pays homage to the historical proportions while meeting current needs. It is as much a historical reminder as it is a measured reinterpretation.
The square silhouette and harmonious horns preserve the Santos's immediate legibility. The dial may feature a sunray finish on certain variants, and the strap options—polished metal or leather—broaden the stylistic palette. The choice of materials caters to different uses: steel for versatility, gold for a more ceremonial presence.
The petite Santos is equipped with a high-autonomy quartz movement, chosen for its reliability in a compact format. The case features sapphire crystal and water resistance of approximately 3 bar, in line with current standards for this type of dress watch. These technical specifications have been confirmed by retailers and the official product sheet. Quartz is presented as a pragmatic choice, not a compromise on quality.
Practicality and modularity: QuickSwitch and adjustments
Cartier highlights useful innovations. The QuickSwitch system allows you to switch between metal and leather straps with a simple press. The technical specifications also mention tool-free adjustment solutions, designed for comfort and personalization. For this small size, calfskin straps accompany the steel and two-tone versions, while alligator leather is reserved for gold. Modularity enhances the watch's adaptability for everyday use.
This small format is part of a market trend towards more compact and versatile watches. According to the collection presentation, the aim is to meet contemporary expectations for portability and discretion. The use of quartz and quick-change systems illustrates a pragmatic, user-focused approach. However, this positioning will have to prove its sustainability in the face of traditional preferences for mechanical movements.
The new small Santos model is available from authorized retailers and on the brand's official website. The technical specifications and finishes have been verified with the brand and official distributors. Cartier presents this release as the continuation of a historic model, adapted to contemporary wearing habits. It remains to be seen whether this format will appeal to traditional customers as well as new buyers in the long term.