The Audemars Piguet museum and workshop in Switzerland

When discussing luxury watchmaking, it is impossible not to mention Audemars Piguet and its legendary Royal Oak. Located in the heart of the Vallée de Joux in Le Brassus, Audemars Piguet is a living legend of Swiss watchmaking expertise. But beyond its iconic watches, it is within its ultra-modern museum-workshop that the magic happens. The Audemars Piguet museum-workshop is an immersive experience that fascinates as much for its architecture as for its horological treasures.

Bold architecture in the heart of nature

The architecture of the Audemars Piguet museum-workshop is a feat in itself. Designed by Danish architectural firm BIG (Bjarke Ingels Group), this spiral-shaped building appears to "float" above the majestic Swiss landscape. Its clean lines, transparent walls, and seamless integration into the environment make it a true work of art. Every architectural detail reflects the brand's philosophy: combining innovation and tradition.

As for the interior design, it is subtly luxurious: light oak, brass, and glass combine to create a warm and elegant atmosphere. The glass walls offer breathtaking views of the Vallée de Joux, allowing visitors to contemplate the natural splendor while discovering the masterpieces of watchmaking.

An exceptional collection blending tradition and modernity

The museum exhibits more than 300 watches, tracing the evolution of watchmaking from the company's modest beginnings in 1875 to the most daring contemporary creations. Among the masterpieces are astronomical complications, tourbillons, and skeleton watches, true testaments to the brand's unique expertise.

Visitors can admire historical pieces such as the ultra-complicated L’Universelle pocket watch created in 1899, or the first model of the famous Royal Oak, released in 1972 and designed by Gérald Genta. This star watch marked a turning point in the watchmaking industry with its avant-garde design and stainless steel case.

An interactive and educational experience

One of the highlights of the Audemars Piguet museum-workshop is its interactive and educational approach. Hands-on workshops are offered to allow visitors to familiarize themselves with the techniques of fine watchmaking. In addition, digital animations and audiovisual presentations enrich the experience. It is impossible not to be fascinated by the complexity of the mechanisms while marveling at the simplicity and elegance of the finishes.

The museum tour is designed to be both educational and immersive, with each stage inviting visitors to delve deeper into the world of fine watchmaking. The watchmakers on site are happy to share their secrets and their passion, adding a human dimension to the visit. This proximity to the artisans reveals the intelligence and meticulous work behind each watch.

A measured critique: exclusivity comes at a price

It would be unfair not to mention that the exclusivity and prestige of the Audemars Piguet museum-workshop come at a price. Access to the museum and participation in the workshops represent a significant financial investment. However, for watch enthusiasts and luxury lovers, the experience is worth every penny. The privilege of discovering the world of Audemars Piguet up close is a rare opportunity, reserved for a select few.