To mark its 160th anniversary, Zenith unveiled a line-up combining heritage, art, and science at an exclusive evening event in Singapore, strengthening its presence in Asia and its positioning on the global stage.
An event held at the end of November at Marina Bay Sands in Singapore gave enthusiasts a real glimpse of Zenith's 2025 vision, highlighting this alliance between a rich watchmaking heritage and a touch of contemporary audacity.
A celebration in the flesh
According to Robb Report Singapore, an exclusive group of readers was invited to discover the new products for the year, which also marked the brand's 160th anniversary. The reception was held at the brand new Zenith boutique at Marina Bay Sands, which opened to support growth in Asia, according to Montres-de-Luxe and the official website of the Marina Bay Sands complex.
The star of the evening was undoubtedly the G.F.J., a reinterpretation of the 135 caliber in homage to Georges Favre-Jacot. According to Zenith's press release, this model embodies their quest for the "perfect watch." In addition, the G.F.J. received the Chronometry Prize at the 2025 Grand Prix d'Horlogerie de Genève, underscoring the brand's commitment to precision.
New products that flirt with art and science
Zenith's 2025 lineup skillfully blends traditional craftsmanship with visually captivating designs. Robb Report Singapore highlights the visual impact of the G.F.J.'s lapis lazuli dial, as well as the stunning iridescence of the Defy Skyline Tourbillon Felipe Pantone, produced in a limited edition of 100 pieces. The brand has also launched a trilogy of blue ceramic chronographs, revisiting three flagship models in limited series of 160 pieces.
The evening was not limited to simple presentations: it was a true immersion experience. Before moving on to cocktail tastings, guests were given a guided tour of the boutique, where the Zenith team recounted the history of the brand and explained the technical aspects of the models. A dedicated station even allowed visitors to try their hand at dismantling a movement, as part of an educational approach that was very important to them.
Vintage and new perspectives
The pleasant surprise of the evening was also the discreet presentation of a collection of vintage pieces in NOS (new-old-stock) condition. Robb Report Singapore recounts the immediate enthusiasm of collectors upon discovering this collection, offering a wonderful perspective for understanding the continuity between traditional heritage and modern creation.
According to press releases and media reports, this anniversary was primarily conceived as a strategic step to reinforce the brand's technical credibility and prestige. The awards won, limited editions, and the opening of a flagship store in Asia are all aimed at strengthening their global presence.
In short, Zenith wanted to take advantage of its 160th anniversary to focus on both tradition and innovation. The way in which the new pieces have been received, the visibility in the Singapore boutique, and the recognition in chronometry attest to a well-orchestrated trajectory, carefully managed by the company.