The Parisian publishing house Assouline, a symbol of cultural luxury, is setting up shop in Santiago via the PALIHOUSE boutique, offering a unique experience combining art books, decorative objects, and French savoir-faire.
The luxury publishing house Assouline, founded in Paris in 1994 by Prosper and Martine Assouline, quickly established itself as a benchmark in the world of high-end lifestyle. Renowned for its exclusive books on fashion, architecture, art, and travel, Assouline transcends simple publishing to become a true cultural and design icon. Its books, designed as collector's items, combine sophisticated aesthetics, refined craftsmanship, and high-quality content, transforming each title into a coveted piece.
The brand has established a presence in major global luxury capitals such as New York, Paris, London, Tokyo, and Dubai, where its products are displayed in luxury bookstores, boutiques, and iconic hotels. This international recognition is based on elegant aesthetics, artisanal craftsmanship, and a unique editorial vision that position Assouline as a symbol of cultural knowledge and high-end design.
Marking an important milestone for the Chilean market, Assouline has been included in the exclusive selection of PALIHOUSE, a fashion and design boutique located in Santiago. The boutique opened its doors in March 2025 in Casacostanera. This space brings together prestigious international brands, including Assouline, Anine Bing, Ganni, Sporty & Rich, and Moon Boot, offering a shopping experience that blends fashion, design, and culture in a unique environment.
A cultural experience in the heart of Santiago
According to Joaquín Gotlib, owner of CROSBY (the group that includes PALIHOUSE), Assouline's arrival in Chile represents "a cultural and aesthetic experience that perfectly complements our offering." For him, access to a brand with history, character, and global relevance in Chile enriches the local luxury and cultural landscape.
Assouline's presence at PALIHOUSE is not limited to commercial distribution. The French firm has created a world that combines highly accurate editorial content with striking visual design. Each book, candle, or accessory becomes a work of art, cultivating an exclusive domain where culture, art, and craftsmanship intertwine to offer a distinctive experience.
The Parisian influence that transcends borders
Since its creation in the Saint-Germain-des-Prés district of Paris, Assouline has won over a discerning clientele thanks to its innovative concept of the book as an object of desire. The brand opened its first independent store in Paris in 2006, followed by Maison Assouline in London in 2014, a space that combines a bookstore, art gallery, and bar for a complete cultural experience. In 2018, it opened another Maison in the Dubai Mall, extending its influence to the Middle East.
Her collaborations with luxury brands such as Gucci and Louis Vuitton, as well as collections dedicated to luxury travel, have strengthened her presence in various cultural and commercial fields. In 2019, she launched a series of travel books offering visually striking accounts of leading global destinations. In 2024, Pantone recognized her visual identity with the introduction of "Assouline Red, " a distinctive shade that symbolizes the brand's exclusivity.
A subtle balance between tradition and modernity
Assouline prides itself on a tradition of high-quality publishing, tailored to the modern and sophisticated tastes of a global audience. The visual aesthetics, use of select materials, and meticulous attention to detail make each publication not just a book, but an educational and aesthetic experience. This pedagogical and artistic approach, which combines rarity and artisanal care, consolidates its position in a sector where culture, art, and design coexist in harmony.
A cultural bridge and local added value
Assouline's arrival in Chile, via PALIHOUSE, reflects a growing trend toward luxury cultural objects that transcend their purely decorative function. These works are rich in content, elegant in presentation, and capable of transporting readers to distant destinations and different eras from the comfort of their own homes. This offering represents a subtle link between the local and international spheres, inviting readers to explore universal knowledge and narratives with a touch of distinction.
For Chilean consumers, PALIHOUSE is becoming a space where aesthetics, culture, and global trends converge in a contemporary luxury offering aimed at a modern, cosmopolitan, and discerning clientele. Assouline's presence in this environment provides access to a world that celebrates craftsmanship, beauty, and knowledge, thereby strengthening its influence in the region.