Recarlo opens its first store in Rome on Via del Babuino
Recarlo plants its first flag in Rome. After Milan and Bari, the jewelry house has opened a boutique on Via del Babuino. Replicating the concept of the Piedmontese salon, the new store will open its doors to the public on February 12.
A sophisticated setting in the heart of the capital
Located in the heart of the capital, the Recarlo boutique stands out for its sophisticated style and refined materials, creating an environment where fine jewelry dialogues with art and design. The protagonists of these spaces and display windows are the famous heart-shaped diamonds, the brand's unmistakable signature. The intimate and refined atmosphere invites visitors to discover the house's main collections.
Luxury and sustainability: a dialogue between history and innovation
In the new Recarlo boutique, elegance and refinement combine with a strong commitment to sustainability. The honey-colored inlaid oak parquet flooring, inspired by the splendor of Piedmontese noble palaces, blends harmoniously with the natural salt wall to create a warm and unique atmosphere. Opposite, a sumptuous curtain made of recycled resin, 3D-printed in the brand's iconic blue, reveals the house's most sophisticated creations. The concept is completed by a library rich in historical memorabilia, adding a familiar and welcoming touch that makes the boutique not only a place to shop, but a true sensory experience. The choice of entirely eco-friendly materials reflects Recarlo's commitment to the environment.
A retail consolidation strategy
Following a second opening in Puglia in July 2025, this inauguration in Rome is part of the fine jewelry brand's retail consolidation strategy, marked in October 2024 by the opening of its first single-brand store in Milan. Today, Recarlo has a distribution network of around 400 points of sale, including 150 in Europe.