At the crossroads of luxury and creative effervescence, Soho House has carved out its own legend. This network of private clubs, founded by Nick Jones in London in 1995, stands out for its sharp selectivity, far removed from crude financial elitism. Membership is a quest for individuals who want not only a place, but above all a community. The admission process, although dematerialized, retains the old-fashioned charm of traditional selection, where creative potential takes precedence over wealth alone. It is not a simple subscription, but an invitation to join a circle that values art, cinema, fashion, and design. The application process is a test of style and substance, ensuring that the soul of each "Maison" remains unique.
The creative spirit: a prerequisite for coveted membership
Soho House's initial ambition was to provide a refuge for professionals in the creative industries, a space far removed from traditional clubs with their rigid codes. This philosophy remains the cornerstone of membership. The House primarily seeks individuals with a "creative soul, " whether they are established artists, emerging filmmakers, influential designers, or entrepreneurs in the cultural field. This criterion is subjective and discretionary, but essential. The membership committee reviews the candidate's background, achievements, and potential impact on the community. In the digital age, applications are submitted online, requiring a photo, personal information, and a detailed description of the applicant's professional contribution. This is a way of ensuring that the social alchemy, the invisible glue that holds these places together, continues to thrive. Membership is then validated quarterly by the committee when places become available, guaranteeing controlled exclusivity, and this is also the case in the Paris branch.
The network offers different membership options, each tailored to a more or less nomadic lifestyle. House Membership gives access to the local House chosen by the member (such as Soho House Paris).The more expensive Every House membership allows members to visit over 40 clubs around the world, from New York to Hong Kong. There is also a Cities Without Houses option for members living in areas without a physical club, offering them access to other Houses when traveling and to local events.
For younger members, a preferential rate is applied to those under 27 until their 30th birthday, recognizing the importance of integrating the next creative generation. The rates, whether around €1,500 for local access or €2,500 for global access (indicative figures subject to change), position the club in the high-end segment, but the main challenge lies in getting accepted. Payment is annual, and renewal is not automatic; it is subject to annual review by the committee, a subtle reminder of the privileged nature of membership.
House rules: the unspoken rules
Becoming a member of Soho House means accepting the "House Rules, " a set of rules that shape the unique atmosphere of the clubs. One of the most famous and respected isthe ban on photography or filming inside the common areas. This rule is paramount; it aims to create a sanctuary of discretion, where creative people can relax away from the spotlight and social media.
The use of cell phones is therefore strictly limited, forcing members to disconnect and encouraging direct interaction, which is the real fuel of the community. Similarly, members are asked not to "approach, disturb, or solicit" other members they do not know personally. Far from being a constraint, these rules create a space where respect and serenity are a priority. Selection does not guarantee the quality of the place, but rather the quality of interactions: good behavior is just as important a criterion for remaining a member as initial talent.