Digital Dust, an independent digital agency, announces the strengthening of its strategic partnership with The Estée Lauder Companies Italia. The collaboration, which took off in 2025, has seen the agency transform the social storytelling of some of the industry's most iconic brands, putting technological innovation at the service of aesthetics through the integration of CGI, AI, and emotionally powerful content.
Clinique Italia: the driving force behind innovation
The heart of this alliance is represented by the work carried out for Clinique Italia. A pioneering brand in dermatological care and already established as a "viral brand," it chose Digital Dust to consolidate its reputation through a cutting-edge content production strategy. The agency responded with native content and the use of CGI (computer-generated imagery) for the most significant launches, creating viral campaigns that amplified visibility far beyond traditional channels. This approach of excellence has taken the collaboration from the local to the international level, initiating direct synergy with Clinique Global.
Expansion into Dr.Jart+ and Jo Malone London
This success paved the way for collaboration with other prestigious brands in the group, such as Dr.Jart+ and Jo Malone London. For these brands, Digital Dust creates immersive productions that blend reality and digital technology through FOOH (Fake Out of Home) videos, artificial intelligence, and virtual reality, making the storytelling experience increasingly engaging.
A new era for Estée Lauder storytelling
The latest stage in this evolution extends to content production for Estée Lauder, with the aim of translating the brand's elegance into a contemporary digital language that speaks to new generations. This vision has been realized in the social-first format "Estée Lauder Night Club," which aims to modernize the narrative of nighttime skincare and the benefits of sleep with the involvement of talents such as Csaba della Zorza, Giulia Gaudino, Lorenzo Bises, and Giulia Valentina. At the same time, the "Because Of My Age" project saw the agency commit to giving a local and authentic voice to the brand's global narrative, relying on the faceof Ambra Angiolini to create a deep connection with the Italian audience around themes such as self-awareness and experience.