Acqua di Parma reinvents its iconic fragrance with Colonia Il Profumo

Acqua di Parma, the iconic Italian perfumery house, continues to embody the quintessence of Mediterranean elegance with its latest creation, Colonia Il Profumo. Presented as a contemporary reinvention of its first fragrance, this scent follows in the footsteps of the classics while opening up new olfactory horizons.

A timeless legacy revisited

Since 1916, Acqua di Parma has been captivating lovers of refinement with its original Eau de Cologne, a true ode to freshness and simplicity. With Colonia Il Profumo, the house revisits this icon, adding sophistication and depth tailored to today's tastes. While the architecture of the composition remains faithful to the brand's roots, new facets emerge to appeal to a generation in search of distinction and authenticity.

The Colonia Bottle

The fragrance opens with a luminous burst, blending vibrant citrus notes such as orange, bergamot, and lemon, enhanced by an unexpected touch of pineapple. This initial accord evokes the sunny freshness of a Mediterranean orchard. At the heart of the fragrance, a complex floral bouquet unfolds gracefully: soothing lavender, radiant neroli, lemony verbena, and a hint of ylang-ylang, bringing a soft and sensual texture. Finally, the base notes anchor the composition in a warmer and more sophisticated register, thanks to cedar, sandalwood, patchouli, and a discreet hint of leather.

A dialogue between tradition and modernity

With Colonia Il Profumo, Acqua di Parma has done more than simply reissue a classic. The addition of ylang-ylang, rarely used in classic compositions, gives the fragrance a more inclusive and contemporary dimension. This bold move demonstrates the brand's ability to combine its century-old history with modern aspirations.

Acqua di Parma has also paid careful attention to the aesthetics of the bottle, remaining faithful to the understated elegance of its creations. Presented in a sun-yellow box, the brand's signature, the bottle features clean lines that recall the timeless codes of Italian design. Colonia Il Profumo is designed for both men and women. This unisex fragrance transcends gender thanks to its subtle balance between invigorating freshness and enveloping warmth. Ideal for everyday wear, it is also perfect for special occasions, where its refined scent leaves an unforgettable impression.

Available now in Acqua di Parma boutiques, high-end department stores, and online, Colonia Il Profumo promises to appeal to fragrance lovers looking for a reinvented classic. Whether you are a fan of the brand or simply curious to find your signature scent, this creation offers an immersion in the best of Italian craftsmanship.