Emerging luxury fashion brands to discover in 2024

Fashion and luxury: they form a constantly evolving landscape, where new brands emerge with revolutionary concepts and distinctive aesthetics. In search of ultimate elegance and discreet luxury, "Texture" reveals the brands to follow in 2024.

Officine Générale: minimalism and renewal

Founded by Pierre Mahéo, Officine Générale quickly established itself as a leading Parisian fashion brand. With a focus on quality and precision tailoring, this fashion house offers timeless clothing that enhances simplicity. In 2024, Officine Générale continues to captivate with its ready-to-wear collections for men and women, where each piece is designed to last and be worn with natural elegance. The attention to detail and high-quality materials make this brand a must-have.

Peter Do: bold modernity

Originally from Vietnam and having cut his teeth at Céline, Peter Do is a name to remember. In 2024, his eponymous brand continues to shake up conventions with bold, structured designs. Peter Do knows how to combine minimalist inspirations with elements such as architectural details to create unique, avant-garde pieces. His collections, characterized by clean lines and noble materials, stand out for their striking modernity, which appeals to fashion lovers and critics alike.

Saks Potts: the combination of fantasy and luxury

Founded by two Danish friends, Barbara Potts and Catherine Saks, Saks Potts is the brand that is reinventing the concept of fantasy luxury. In 2024, it continues to make waves with its extravagant fur coats and colorful pieces. Their bold and playful aesthetic, while remaining sophisticated, brings a fresh new look. Saks Potts collections are designed for those who aren't afraid to stand out while maintaining a chic and confident look.

The Row: the wardrobe essentials reinvented

Launched by famous twins Mary-Kate and Ashley Olsen, The Row reinterprets classics with disarming rigor and simplicity. For 2024, the brand continues to focus on quality and craftsmanship, offering timeless garments where cut and materials are at the heart of the brand's proposition. The Row's refined and sophisticated vision makes it a benchmark for those seeking understated elegance and subtle luxury.

Left-handed: The art of volume and structure

Marie-Christine Statz, the creator of Gauchère, has established a unique and deeply architectural vision. Gauchère collections are distinguished by sophisticated work on volumes and a subtle play of textures. In 2024, the brand is embracing this approach even more, offering designs where every detail is designed to enhance the body. Gauchère is ideal for those looking for structured and elegant pieces that stand out while remaining refined.

Coperni: a fusion of technology and sensuality

Named after the astronomer Copernicus, Coperni is known for its innovative and technological approach to fashion. In 2024, this brand continues to push boundaries with designs that combine technical modernity and sensuality. Founders Sébastien Meyer and Arnaud Vaillant explore advanced materials and unusual manufacturing techniques, while maintaining a futuristic and elegant aesthetic. Coperni is tailored for those who want to be at the forefront of innovation without sacrificing their style.

Khaite: The epitome of New York chic

Khaite is a New York fashion brand that embodies a modern and timeless aesthetic. Founded in 2016 by Catherine Holstein, the brand stands out for its elegant and sophisticated designs. Each piece is crafted with meticulous attention to detail and impeccable quality, reflecting exceptional craftsmanship. Khaite reinvents classic women's wardrobe staples, offering clothing and accessories that combine practicality and style. The brand is known for its structured silhouettes, luxurious materials, and impeccable finishes, appealing to customers looking for unique and timeless pieces.