Ralph Lauren Purple Label, launched in 1994, embodies the pinnacle of luxury according to the American designer. This exclusive line, designed for men, combines timeless elegance and exceptional craftsmanship. Inspired by British and Italian tailoring traditions, Purple Label stands out for its rare quality materials, impeccable cuts, and unparalleled expertise.
The DNA of Purple Label: between heritage and modernity
Purple Label is Ralph Lauren's response to European sartorial heritage, adapted to the American sensibility of luxury. Each piece is a tribute to timeless classicism, revisited for the modern man. The suits are made in Italy, in workshops renowned for their excellence in high-end tailoring. The cuts are inspired by elegant English silhouettes while incorporating contemporary touches such as lighter fabrics and cleaner finishes.
The choice of materials reflects a quest for excellence. Cashmere, super 150 wool, silk, and double-twisted cotton dominate the collections, guaranteeing exceptional comfort and durability. Details such as hand-sewn buttonholes and silk linings embody the art of tailoring applied to ready-to-wear clothing.
A collection for every occasion
Purple Label covers the entire menswear wardrobe, with a particular focus on suits, coats, and eveningwear. Each season, Ralph Lauren also offers more casual pieces, such as ultra-fine cashmere sweaters and leather jackets, suited to a sophisticated yet relaxed lifestyle.
The costumes
The suit is the cornerstone of Purple Label. The designs are cut from rare fabrics, often sourced from Italian mills such as Loro Piana or Vitale Barberis Canonico. The cuts offer a balance between structure and fluidity, perfect for those seeking a garment that is both classic and comfortable.
Evening wear
Purple Label excels in the art of the tuxedo. Silk satin lapels, tailored cuts, and impeccable finishes make these pieces essential for special occasions. A striking example is the black tuxedo with a shawl collar, which perfectly illustrates the meeting of tradition and modernity.
Casual pieces
In addition to suits, Purple Label offers a range of casual yet luxurious clothing. Cashmere sweaters, Egyptian cotton shirts, and suede jackets exemplify this relaxed yet sophisticated approach.
A demanding clientele
Purple Label is aimed at an international clientele seeking excellence. Fans of this line appreciate not only the exceptional quality of the pieces, but also their rarity. Unlike other Ralph Lauren lines, Purple Label is produced in limited quantities, reinforcing its exclusive nature.
This positioning makes it a benchmark for businesspeople, celebrities, and fashion enthusiasts who seek timeless pieces without succumbing to fleeting trends.
Availability and customer experience
Like the entire line of this sprawling brand, substantial improvements have been made following the slump experienced by the label a few years ago. The result: the bar has been raised with improved results, sailing toward bright waters like the small boats designed for its decor section by Parisian artist Franck Pellegrino.
Purple Label is available in a limited selection of Ralph Lauren stores worldwide, such as the flagship store in Saint-Germain-des-Prés in Paris or their corner at Harrods in London, as well as on the brand's official website. Customers enjoy high-end service, with customization options for certain items, including suits.
Ralph Lauren also offers a made-to-measure service, allowing customers to create a suit perfectly tailored to their tastes and body types, while maintaining the quality standards specific to Purple Label. For men looking to invest in timeless pieces, Purple Label remains a safe bet, where every stitch tells a story of passion and perfection.