The McQ: Salmon from the Detrash brand appeals with its traditional luxury-inspired aesthetic, while offering sustainable manufacturing and limited production of 100 pieces at an affordable price.
The McQ: Salmon, designed by the young Detrash brand, skillfully combines classic aesthetics with the use of virtuous materials to capture the attention of design enthusiasts and eco-conscious consumers.
Classic design and references
The timepiece features a salmon-colored dial with clean lines, giving it the sophisticated look characteristic of Swiss dress watches. Its design draws inspiration from Steve McQueen's Jaeger-LeCoultre, while incorporating elements reminiscent of the Universal Genève Polerouter and Patek Philippe's famous Calatrava watches. This aesthetic lineage, embraced by the brand and noted by observers, anchors the watch in timeless elegance.
Construction and mechanics
Detrash offers a remarkably slim 38 mm diameter case, measuring just 8 mm excluding the glass. The construction favors steel composed of 80% recycled material, complemented by a sapphire crystal and case back. For the movement, the brand has chosen the Miyota 9039, a Japanese automatic caliber renowned for its robustness and reliability.
Alternative materials and concern for sustainability
Another innovative feature is the BeerSkin® strap, made from residues left over from beer brewing, a signature of the brand's commitment to environmental responsibility. The linings are made from plant-based nubuck. Production remains confidential: each model is numbered, with a limited run of only 100 pieces per reference.
Positioning and reception
Priced at £445, the McQ: Salmon comes with a philanthropic twist, with Detrash donating at least 1% of each sale to environmental causes. Reviews highlight its attractive design and excellent value for money, although some note that the strap is initially stiff.
It is important to remember that the use of a Miyota movement and recycled materials places this watch in a different segment from Swiss haute horlogerie. While it mimics the visual codes of haute horlogerie, it does not claim to offer the same technical equivalence or manufacturing prestige. It is a stylish piece, designed for those who seek a classic look without a colossal investment.
The response has been very positive, as one customer explains: "A very attractive watch that can be worn with both casual and elegant outfits. The strap is very comfortable and the movement is precise. It's both cool and pretty, and I'm really delighted to be part of the Detrash family." An appealing alternative that brilliantly combines sophisticated design with environmental awareness.