At the prestigious 3 Days of Design event in Copenhagen, the renowned architecture firm BIG and the young cleantech startup Everyday unveiled “Air.” Much more than just an air purifier, this innovative device combines air purification, heating, and cooling in a design of absolute simplicity. A bold approach that elevates household equipment to the status of a true design object, fundamentally rethinking our relationship with indoor comfort.
Architecture in the Service of Intimacy
The aesthetic vision is clear: to elevate air conditioning and air purification systems beyond their status as purely utilitarian appliances—often hidden away and unattractive. Air comes in the form of a rectangular wall-mounted module, featuring a discreet fan and a sleek magnetic casing. The unit offers interchangeable finishes, including oak, allowing it to blend seamlessly and elegantly into any interior style. It is controlled via a circular control panel connected to EverydayOS, the startup’s proprietary technology, designed to intuitively learn users’ habits and preferences.
Far from seeking spectacular eccentricity, this project aims to infuse beauty and sophistication into a sector traditionally reserved for pure engineering. This is a bold and committed approach, at a time when home appliances tend to blend into the background rather than captivate with their design.
Form to Transcend the Machine
Founded in 2005 by Bjarke Ingels, the BIG architecture firm has made a name for itself by transforming industrial sites into true architectural narratives, such as the Amager Bakke power plant in Copenhagen and The Spiral tower in New York. With Everyday, the studio applies this same philosophy to the home. As Kaave Pour, co-founder of Everyday, points out, while interior design has continually been enhanced by designers, the machinery that ensures comfort has often remained trapped in an austere and strictly technical framework.
This approach is part of a broader trend in the industry. Currently, most air purifiers feature a visible array of technology: smart sensors, multi-layer HEPA filters, or activated carbon. The industry generally prioritizes apparent performance, whether targeting large spaces, ultra-portability, or quiet operation. With Air, performance takes a back seat to refined aesthetics, offering a unique visual alternative.
A New Paradigm in Response to Technical Demands
While established players in the sector—such as Bosch, IQAir, and TEQOYA—already dominate the high-performance market with arguments centered on filtration efficiency, Everyday takes a completely different approach. The brand chooses to view the unit as a piece of furniture in its own right, without sacrificing its functional promises.
This hybrid approach nevertheless serves as a reminder that design, however sophisticated it may be, must go hand in hand with effectiveness. In the sensitive realm of indoor air quality, an object’s elegance alone is not enough to purify the environment. However, this aesthetic refinement changes how we perceive the device, allowing it to find a new and confident place within our living spaces.
The Dawn of Functional and Silent Luxury
Unveiled at the heart of the 3 Days of Design, amidst exhibitions by emerging designers and reflections on the Nordic art of living, Air resonates in a very special way. This context resonates with the very essence of Scandinavian design: a quest for simplicity that today leans toward a form of practical luxury, far removed from any ostentation.
Born from the collaboration between Kaave Pour and Morten Meisner-Jensen in 2025, Everyday—in partnership with BIG—delivers far more than just a product. It is a manifesto for a future where home technology—combining performance and refinement—becomes worthy of admiration. This significant shift in perspective promises to have a lasting influence on the design of our everyday objects.