The Italian eyewear industry is investing in artificial intelligence. A few days ago, ANFAO, Confindustria Belluno Dolomiti, Aivisory, and Certottica unveiled Innovereye in Cortina d’Ampezzo—the world’s first innovation center dedicated to the practical adoption of digital technologies and AI in the eyewear sector.
A Tailored Approach for the Industry
This initiative is the result of a process spanning more than a year, based on a direct analysis of the operational needs of companies in the industry. The initiative is aimed at all companies in the sector, both Italian and international. Innovereye supports companies throughout the value chain—from production processes to product development, from innovative services to distribution models, and extending to skills and sustainability. Its approach is based on “tailored” programs, calibrated according to each company’s level of digital maturity and the effective integration of solutions into existing processes, with a constant focus on the measurability of results over time.
Supporting the Journey Toward Digital Transformation
“Innovereye was born out of the desire of Anfao and Confindustria Belluno Dolomiti to offer the eyewear sector a dedicated hub for innovation,” stated Lorraine Berton, president of Anfao and Confindustria Belluno Dolomiti, in a press release. “ As an association, we feel a responsibility to support the industry through a phase of profound transformation, using an open innovation approach, by helping companies—of all sizes—to understand and effectively adopt digital technologies and artificial intelligence, turning them into a genuine competitive advantage. ”
A Strategic Tool for “Made in Italy”
“This is the result of a productive exchange with more than 40 industry representatives, ranging from SMEs to major global players,” explains Nicola Belli, president of Innovereye and vice president of ANFAO. “What we heard was a clear need for guidance and practical support in adopting digital tools and processes, all the way through to the adoption of artificial intelligence. “As vice president of Anfao, I can say that the industry’s response was unanimous: we needed a dedicated reference point for eyewear, and today we have it. It is a substantial tool for the evolution and promotion of ‘Made in Italy.’”