Original Marines: A New Strategic Chapter for the Icon of Children’s Ready-to-Wear
This marks a decisive turning point for the Italian children’s fashion industry. Following a period of uncertainty that required direct intervention by the Ministry of Enterprise and Made in Italy (Mimit), the historic Original Marines brand is embarking on a major revival. The Pamaf holding company, led by Neapolitan entrepreneur Antonio Bernardo, has just formalized the acquisition of the brand, putting an end to the rumors surrounding its future that had been circulating since a crisis task force was set up in Rome.
This rescue operation does more than simply preserve an iconic name in the industry; above all, it ensures the long-term viability of the entire sales network and logistics infrastructure. At the heart of the matter: safeguarding 1,700 jobs. For Minister Adolfo Urso, this outcome confirms that a solid industrial vision can restore growth prospects for strategic “Made in Italy” flagship companies facing difficulties.
The Rapid Rise of the Pamaf Holding Company
With this acquisition, Antonio Bernardo consolidates his position as a key player in the Italian retail sector. This transaction comes just a few months after the Kasanova Group joined the Pamaf fold. The Naples-based holding company is thus redefining the scope of its influence. As a reminder, Antonio Bernardo began restructuring his assets last November by selling 37% of the Piazza Italia chain to LB Holding, led by his brother Luigi Bernardo.
By adding Original Marines to its portfolio, Pamaf is betting on operational continuity. The goal is clear: to capitalize on the brand’s strong identity while optimizing its structure to meet the new challenges of international retail. This acquisition thus marks the end of a period of turbulence and the beginning of an era of consolidation for one of the most recognizable players in the Italian children’s apparel market.