The strategy developed by Stefano Beraldo to revitalize Goldenpoint is beginning to pay off. A few hours ago, during a meeting with the trade press, the CEO of the OVS Group announced the initial results following the acquisition of the company, which was finalized last July. The executive expects revenue to rise from approximately 100 million to nearly 130 million for the full year 2026.
A new product strategy focused on modernity
A key element of the brand’s success is the expertise already present within the Venetian group in the pajamas, knitwear, lingerie, and beachwear segments. Beraldo’s strategy is based on a few key pillars, starting with the product, which now offers a more contemporary range in line with customers’ expectations—including those of younger women. “The collections were undoubtedly well-made, but thanks to the input of our head of styling, Zoara Falcon, they now have a stronger leisurewear focus, are also geared toward fitness and athleisure, and feature fewer embellishments and appliqués in favor of natural fabrics and flowing silhouettes. The same goes for underwear, which is no longer always focused on sensuality but rather on practicality and neutral tones. "Production synergies play a key role: 'We’re sourcing more from suppliers we already know, we’re paying less for the products we manufacture without compromising on quality, and as a result, prices remain the same,' explains the CEO.
Revitalization of the Store Network and Expansion
Beraldo benefited from an extensive retail network, with stores located in both downtown areas and shopping malls, but these required an architectural overhaul. The new store concept was redesigned to give more space to the products and less emphasis on display fixtures, thereby increasing customer capacity. “We’ve renovated nearly 50 stores with the new format and opened about 60, including 40 franchises; we’ll open 20 more by the end of the year, bringing our total to 400 stores.”
A Refocused Product Offering and Redesigned Spaces
The “shift in focus” for certain product categories has also been central. For example, for historical reasons, the company had allocated a lot of space to leggings at the expense of lingerie, which now takes center stage; “We’re looking to have larger stores to adequately showcase our expertise in products such as underwear and knitwear. This company was closely associated with beachwear, and we’ve sought to improve what was already working rather than start a revolution.”
Brand Independence and International Ambitions
Goldenpoint boutiques will remain independent from OVS retail locations, which, for their part, carry the group’s other brands such as Piombo and Les Copains. For now, the focus remains on Italy, although a store will open in Dubai in August—exceptionally, within the OVS megastore already operating in the Emirati city. “I believe this line of business also lends itself to international expansion, as it is characterized by higher margins than ready-to-wear. This is evidenced by the fact that even in Italy, it has primarily expanded through franchising, whereas Goldenpoint operates under very direct management. Franchising means ensuring good margins for both the franchisor and the franchisee. We can therefore envision international expansion entrusted to local partners as well. “Currently, the OVS Group has 600 stores abroad, generating 150 million euros (2025 revenue totaled 1.74 billion euros, editor’s note). Growth in the women’s segment has undoubtedly given the Venetian company the momentum it needs to continue investing. Following Stefanel and Les Copains, Goldenpoint—whose men’s collection accounts for 5% of sales—is positioning itself as the group’s new strategic focus. Regarding the failure of the agreement to acquire Kasanova, Beraldo explained that the lack of synergy with the banks did not facilitate negotiations within the timeframe required to complete the investment.
Evolving Style: Natural Materials and an Inclusive Approach
As for the stylistic direction, Zoara Falcon highlights the introduction of the leisurewear segment, which emphasizes the use of “natural fibers and loose fits, designed for wearing at home or at the gym, featuring trendy lyocell pants, while knitwear is available in cotton-silk blends with some linen blends .” The evolution is also noticeable in the pajamas and underwear sections: “For the fashion segment, we drew inspiration from a delicately interpreted romanticism, featuring natural colors like powder pink, sage green, and grayish blue. The lace is less seductive and more delicate, designed for a more refined sensuality. Also noteworthy is the introduction of the “Invisible” line, an essential laser-cut collection that gently hugs the silhouette and offers a shaping effect, with comfortable pieces for everyday wear.” Beachwear remains a key focus thanks to an inclusive approach designed for customers of all ages; for beachwear, “significant work has been done on natural fibers, as evidenced by the cotton-linen shirt dresses.” Many swimsuits stand out for their natural stone details, rings, as well as handcrafted embroidery and beads.