The 12 must-have independent fashion brands to watch during Art Basel Hong Kong

If you’re visiting Hong Kong for the latest edition of Art Basel, take some time to explore the city’s retail scene between art openings. Far from the traditional luxury boutiques, a whole network of independent designers stands out for its intimate, human-scale approach, focusing above all on experimentation and originality. These brands offer a fresh perspective on Hong Kong’s fashion scene. Here are 12 must-visit spots to discover.

1. Matt Hui

Less than a year after its launch, Matt Hui’s first collection is already winning hearts with its textured knits, bold patterns, and innate sense of proportion. Designed to be layered, his creations favor loose, relaxed fits. Take his blue sweater—featuring an oversized flared collar, striped sleeves, and a checkered front—as an example: the designer proves his ability to create pieces that effortlessly navigate between a casual vibe and confident elegance.
Discover Matt Hui’s world here.

2. Meilan

With Meilan, founder Michael Cheung celebrates his mother’s impeccable style through creations inspired by East Asian craftsmanship. From jadeite bead bracelets to gold pendants and lacquered rings, this sophisticated collection prioritizes quality over quantity. The brand also offers ready-to-wear pieces, such as the Crown of Thorns shirt in pure printed silk, which demonstrates a true mastery of materials and finishes.
meilanjewels.com

Bijoux Meilan Hong Kong
(Images: Courtesy of Meilan)
Bagues Meilan Hong Kong

3. Kinyan Lam

Kinyan Lam’s eponymous brand and his studio, Genau Studio, are dedicated to preserving and modernizing natural dyeing techniques. The pigments, derived from traditional Chinese medicinal herbs such as walnut husk, persimmon, and sappan wood, lend a unique chromatic depth to his pleated pants and flowing shirts. Already recognized by the LVMH Group for his innovative manufacturing process, the designer—whose brand is celebrating its third anniversary—offers highly versatile pieces, such as his embroidered mid-season jackets.
Discover Lam’s creations here.

4. Pabe Pabe

The accessories brand Pabe Pabe has fun transforming everyday objects into whimsical details on its leather bags. The label cleverly repurposes hardware, as seen in the Knob model made of aged cowhide leather, whose clasp is an actual door handle. The aesthetic is delightfully offbeat yet deeply thoughtful: these functional bags, designed for everyday essentials, pay a playful tribute to the objects that inspired them.
pabepabeofficial.com

Sac Pabe Pabe
(Images: Issac Lam / Pabe Pabe)
Mode Hong Kong Pabe Pabe

5. Arto

Specializing in women’s ready-to-wear, the Arto label breathes new life into knitwear by playing with cuts and color palettes. Its founder, Arto Wong, demonstrates perfect mastery of the material: she sculpts and dyes the yarn while ensuring it feels absolutely comfortable against the skin. The collection features pleated skirts, textured cardigans, and standout pieces like the Unlimited Energy Bubble dress, crafted from blue and green jacquard.
artoofficial.com

Mode Hong Kong Arto
(Image: Courtesy of Arto)

6. Pye

Since 1984, Pye has made it its mission to elevate the classic men’s shirt to perfection. Under the leadership of Dee Poon, who has revitalized the brand, the company now controls its entire production chain, from cotton seed to final stitching. The collection features styles designed for every occasion, crafted from poplin, twill, or exquisite blends of natural fibers. The structured Liu shirt, enhanced by an elegant mandarin collar, is a fine example.
pyeshirts.com

7. Rhyzem

Launched in 2023, Rhyzem takes the opposite approach to rigid tailoring by offering a flexible take on the art of tailoring. Its collections draw inspiration from various forms of urban and traditional art, from ceramics to calligraphy. This influence is particularly evident in its signature jacket, which is collarless and features a draped silhouette. Thanks to the use of organza, silk, and merino wool, the construction remains airy and offers soft silhouettes that naturally follow the body’s contours.
rhyzem.com

8. A Society

If you’re looking for designer eyewear, A Society stands out as a bold alternative to traditional frames. Founded in 2018 by Kenny Kwok, Victor Chu, and Dee Lam, the brand draws its aesthetic from Asia’s underground cultural scene. Created in collaboration with Universal Works, the angular Kowloon model—crafted from titanium and featuring blue-light-blocking lenses—perfectly encapsulates their approach: futuristic yet always functional.
asociety.com

Lunettes A Society
(Images: Courtesy of A. Society)
Lunettes de soleil A Society

9. Ponderer

Founded in 2019, the Ponderer label stands out for its unisex cuts and experimental approach to textiles. The founding duo, Alex Po and Derek Cheng, apply smocking, digital printing, and artisanal dyeing techniques to a wide range of fabrics, from denim to silk organza. Tactile and highly visual, their creations transform the material, as seen in the Tide denim shirt with smocked details. Their utilitarian wardrobe is also dotted with subtle nods to Hong Kong’s urban landscape (bamboo scaffolding, weathered posters, tiles).
ponder-er.com

10. Yama Guest

The lifestyle brand Yama Guest takes its name from the Japanese word for “mountain” (yama), emphasizing the idea that we are merely passing through nature. With a design firmly focused on functionality, the label creates technical shirts, trench coats, and ultra-lightweight outerwear. Their light green, breathable shirt with an adjustable zipper perfectly illustrates this commitment to creating pieces that are just as practical in the city as they are in the great outdoors.
Click here to learn more about Yama Guest.

11. Still House

Located on Pak Sha Road in the Causeway Bay neighborhood, the Still House boutique has championed 100% local manufacturing since its inception in 2015. Designed by Miu Chan and Liz Yuen, the collections come to life in a nearby factory in Tsuen Wan. The duo enjoys modernizing classic lines by infusing them with subtle yet perfectly calibrated details. Visit the store to discover high-quality, timeless basics, such as pants tailored to the millimeter or the elegant Tinker’s collarless jacket.
stillhouse-store.com

Collection Still House
(Image: Liz Yuen / Courtesy of Still House)

12. Femance

Childhood friends Angel Tam and Celia Ng founded Femance in 2019 with the idea of designing sculptural handbags with proportions tailored to Asian body types. The Lympia shoulder bag, with its earth-toned calfskin structure, embodies the brand’s essence: a perfect balance between cutting-edge aesthetics and practicality, for a flawless look whether at the office or on the weekend.
femance-official.com