La Revêche is celebrating its 10th anniversary and focusing on expanding its retail network. The Italian brand, founded by Sara Melis, unveiled its new Spring/Summer 2026 collection in Milan, which is no longer limited to swimwear but also includes ready-to-wear. Flowing lines and fitted cuts highlight sensual silhouettes, designed for women of all body types. The pieces, all made in Italy, come in ivory and red, with pastel accents. The roses—a true signature of La Revêche—are also the stars of the campaign images, shot in Brazil and photographed by Jacques Burga.
International Expansion and Digital Redesign
For the fifth consecutive year, the seasonal flagship store in Porto Cervo will open its doors in June: “We want to create other similar spaces that perfectly reflect the brand’s aesthetic, starting with Saint-Tropez, the United States, and Warsaw; Poland being our third-best-performing market,” explains Sara Melis. La Revêche is available at some 30 retail locations worldwide, but 80% of its revenue comes from its online store. The site will be completely redesigned this year “to create a virtual experience in line with our growth.”
Beyond beachwear: a successful diversification
The brand’s pieces start at 200 euros and go up to 600 euros, with the exception of a few special creations, such as the skirt and bodysuit set that costs nearly 1,000 euros. “Moving beyond beachwear is paying off. The collection includes two dresses, and this segment already accounts for 20% of our sales. In addition to clothing, we’d also like to introduce shoes, bags, and lingerie to go beyond summer outfits. La Revêche wasn’t created to dress women solely for the beach,” explains the founder.
Steady growth and a cautious strategy
The brand reached one million euros in revenue in 2025, posting 10% growth, and forecasts a similar increase for its online sales in 2026. “We pay particular attention to our margins and customer relations. This year, the wholesale sector is going through a difficult period: due to global conflicts, for example, we have put our distribution in Dubai on hold,” concludes Sara Melis.