Strategic expansion internationally and in Italy
Trussardi is accelerating the expansion of its global retail network and plans to open ten new stores by the end of 2026. This was reported to WWD magazine by CEO Alberto Racca, who joined the brand when it came under the umbrella of the Miroglio Group in early 2024. Alberto Racca emphasized that this expansion program aims to strengthen the brand’s presence in high-potential markets.
Its sights are set in particular on Italy, with stores planned in Verona and Como, as well as several international markets, including Turkey, Uzbekistan, Russia, Montenegro, and Armenia.
A new store concept to revitalize the brand
“Retail is a key driver in Trussardi’s revival. We are building a more selective, international, and cohesive network, starting with Italy and the markets where the brand has the greatest potential,” explained the CEO.
Verona and Como, in particular, are strategic cities for consolidating the brand’s foothold in the Italian market: “Both offer strong growth potential, robust production systems, and significant tourist appeal,” added Alberto Racca. Each of these two boutiques will cover an area of approximately 100 square meters and showcase the brand’s new store design concept: “It is intended to be functional, unpretentious, warm, and welcoming.”
Beyond fashion: the development of Trussardi Home
This retail plan is part of a broader strategy aimed at developing the brand’s identity as a true lifestyle label, without neglecting ready-to-wear and accessories. The Trussardi Home license is one of the pillars of this vision: the brand recently furnished its first residential complex in Dubai, in collaboration with Luxury Living and MIRA Developments, and presented its brand-new collection during Milan Design Week.
Alberto Racca also emphasizes the key role of retail and strategic partnerships in establishing the brand’s credibility: “There is a consistency and a productive exchange that are absolutely essential. It is a true partnership, in which we design things together.”
Consolidating the premium segment with the Miroglio Group
Thanks to the development strategy launched last year, Trussardi is now present in more than twenty countries with over a dozen full-price boutiques spread across Western Europe, the Balkans, the Middle East, India, and Central Asia. With its integration into the Miroglio Group, the brand now aims to consolidate its position in the premium segment by creating perfect synergy between its men’s fashion, accessories, and home collections.