A prestigious first location in the Italian capital
Filippo De Laurentiis
opens his first flagship store in Rome. Located on Via Bocca di Leone, just a few steps from Piazza di Spagna, this new space is the tangible expression of a strategic shift that is steering the brand toward a direct and increasingly international distribution model, as the brand’s director, Filippo Ferrante de Laurentiis
, had already announced last November. In 2024, the Made in Italy Fund II
, the private equity fund promoted and managed by Quadrivio
, acquired a majority stake in Ferrante Brands Srl
, the parent company of the men’s ready-to-wear brand.
A sleek and welcoming architectural concept
As for the boutique, the space spans approximately 80 square meters and was designed as an authentic extension of Filippo De Laurentiis’s identity. The architectural concept, both minimalist and contemporary, highlights the quality of the garments’ materials through a warm, neutral color palette, handcrafted finishes, and a strong focus on textures.
Evolution of the offering: toward a total look and the development of the women’s line
During the opening cocktail reception, the window displays dedicated to the Spring-Summer 2026 “Peninsula” collection—presented last June and currently available in-store—served as the backdrop for the event. High-end knitwear, the creative heart of the brand, is complemented by a new line of outerwear that expands the collection toward an increasingly structured total look. Alongside the men’s line, which has historically been central, a rapidly expanding women’s collection is taking shape, reflecting an inclusive and contemporary vision.
Financial growth and international expansion ambitions
Following significant growth over the past 24 months (in the first half of the year, from April to September 2025, Filippo de Laurentiis generated revenue of €11.3 million, up 11.5%, with a full-year estimate set at €20 million), the Made in Italy brand plans to accelerate its international expansion. Its expansion plan will target major European capitals by 2028 and, in the longer term, the Chinese and Middle Eastern markets. In this context, the arrival in Rome—following the first Milan flagship store located at Via Solferino 2—represents a strategic milestone. It strengthens the brand’s presence in one of the most essential destinations for international luxury, perfectly aligned with its positioning.