Following the celebrations of its 150th anniversary, Audemars Piguet unveils a revamped collection where heritage meets technical innovation. A diverse collection, designed to appeal to contemporary connoisseurs through unique designs and bold mechanics.
The Art of Diversity: Beyond the Royal Oak
Building on the momentum of its 150th anniversary celebrated in 2025, Audemars Piguet is rolling out a strategy that prioritizes a variety of new releases rather than focusing on a single model. An approach that reflects a desire to honor its heritage, particularly the iconic Royal Oak, while exploring resolutely unexpected aesthetic and mechanical territories.
A tribute to Art Deco imbued with mechanical audacity
The Neo Frame Jumping Hour perfectly embodies this desire to revisit the past with a contemporary sensibility. Inspired by a 1929 model, this timepiece stands out for its highly architectural rectangular silhouette. It dispenses with traditional hands in favor of apertures revealing rotating discs for the jumping hour and minute displays. This feat is powered by the 7122 movement, the very first automatic jumping hour caliber developed by the manufacture. Derived from the architecture of the famous ultra-thin caliber of the Royal Oak “Jumbo,” it offers a 52-hour power reserve.
The elegance of understated proportions
Responding to the current trend toward more discreet case sizes, the new 38 mm Royal Oak Automatic Chronograph is equipped with the all-new Caliber 6401. The result of five years of in-house research and development, this caliber succeeds the 2385 by offering an integrated construction with a column wheel and vertical clutch, optimized for maximum reliability. The sapphire case back now allows one to admire the movement’s architecture, a highly appreciated rarity for this case size.
Code 11.59: The Era of Maturity
The Code 11.59 collection, launched in 2019, has now reached an appealing maturity. The range is enriched with new models equipped with the automatic Caliber 2950 featuring a flying tourbillon, enhanced by ivory guilloché dials crafted by artisan Yann von Kaenel. The refinement of the dials, coupled with the characteristic double curvature of the sapphire crystal, gives this line a striking visual identity and a true mechanical presence. New 38 mm models, powered by the 5900 caliber, complete this collection with an elegance designed for everyday wear.
A manifesto of Haute Horlogerie: the 150 Heritage Pocket Watch
A masterful demonstration of the Manufacture’s expertise, the 150 Heritage Pocket Watch houses the Caliber 1150. This hand-wound movement comprises over a thousand components to drive 30 complications and 47 functions: grande sonnerie, minute repeater, split-seconds chronograph, and tourbillon. The back of the watch reveals a spectacular panoramic universal calendar incorporating solar and lunar cycles, with indicators for major cultural celebrations such as Easter, Diwali, or the Lunar New Year. Produced in a limited edition of just two unique pieces, this creation stands as an absolute manifesto of watchmaking craftsmanship and technology.
Jewelry and precision: the Royal Oak Mini
The women’s models are no exception, as exemplified by the 23-mm Royal Oak Mini, introduced in 2024. This size features dials carved from natural stones. A rose gold version with polished black onyx and gem-set hour markers, as well as a yellow gold model enhanced by extra-white mother-of-pearl, showcase Audemars Piguet’s mastery in blending fine jewelry and watchmaking. These models feature the 2730 quartz caliber, which boasts a remarkable power reserve of over seven years and an ingenious deactivation system to conserve battery life when the watch is not being worn.
Anniversary editions and cutting-edge materials
The 150th-anniversary celebration is also accompanied by exclusive limited editions. The Royal Oak Perpetual Calendar Skeleton “150th Anniversary” orchestrates a unique encounter between traditional skeletonized architecture and avant-garde materials, such as titanium and metallic glass (BMG). The ambition is clear: to fuse the transparency of fine watchmaking with profoundly modern resilience and durability.
The AP House: Reinventing the Watchmaking Experience
Beyond timepieces, the manufacture is reimagining its hospitality with immersive spaces. The recent opening of a new AP House in London goes beyond the framework of a traditional boutique to establish itself as a true cultural hub, blending exhibitions, tastings, and exclusive events. This format illustrates a holistic strategy aimed at combining a rich heritage narrative with a resolutely high-end customer experience.
As it looks ahead to its future collections, the manufacturer is building on its strengths by preserving its iconic classics while exploring new aesthetic and technical frontiers. The popularity of 38mm cases, in particular, reflects a keen understanding of contemporary global expectations. The true challenge the brand has taken on lies in its ability to remain faithful to the Royal Oak’s DNA while designing timepieces with a multifaceted appeal.
Audemars Piguet thus demonstrates that celebrating an anniversary is not merely a nostalgic look back. On the contrary, it is about reimagining a centuries-old heritage through innovative materials, reimagined complications, and formats tailored for today’s enthusiasts, affirming more than ever its relevance and panache among the new generation.