W Magazine is reaching out to younger audiences with the launch of WYouth. The digital and print magazine for teenagers draws on W’s rich archives and has been “carefully reimagined for a new generation,” according to the official launch website.
Published twice a year—the first issue will be released in September 2026 —the publication will be overseen by Sara Moonves, CEO of W Media (the publishing holding company that owns the New York-based double-W magazine) and editor-in-chief of W, while Ava Nirui will serve as editorial director. Nirui, former global creative director at Marc Jacobs, is best known for having led Heaven by Marc Jacobs, the unisex clothing line aimed at Gen Z, since its launch in 2020.
A prestigious editorial team
The editorial team will also include director Sofia Coppola and her 15-year-old daughter Cosima Mars, serving as contributing editors. In addition, WYouth will draw on the entire W team, including editorial director Lynn Hirschberg, executive director Armand Limnander, and creative directors Kevin Tekinel and Charles Levai.
A digital and editorial strategy designed for young people
The new project will not have a standalone website but will be available in digital format on WMagazine.com. As announced, the youth magazine will feature excerpts from W’s archives to introduce young readers to the history of the parent publication. And the organizational structure will mirror that of Teen Vogue—reports Business of Fashion—which was integrated into the Vogue website last November.
“The idea for WYouth came from a conversation with Sofia Coppola and Sara Moonves, during which we reminisced about the magazines we grew up with as teenagers,” explains Nirui in a dedicated article on W. “They were so influential that they shaped every aspect of the things we were obsessed with. We want to bring that spirit back through experiments in pop culture and print media, inspiring the next generation on style, beauty, and fashion history through the lens of W Magazine.”