A New Strategic Partner for D.A.T.E. Kids
D.A.T.E. has selected footwear manufacturer RG Shoes for the production and worldwide licensed distribution of the D.A.T.E. Kids line starting with the Spring/Summer 2027 season. RG Shoes, a company based in the Marche region with extensive experience in producing children’s footwear for several international luxury brands, stands out for its vertical expertise in product development, manufacturing, and distribution, as well as its in-depth knowledge of the technical and commercial requirements of the children’s segment. The D.A.T.E. Kids collection, designed for children, juniors, and teenagers, will continue to evolve in line with the brand’s adult universe.
An evolution in line with the brand’s DNA
“This partnership represents a strategic step in the evolution of D.A.T.E.’s Kids line,” stated Tommaso Santoni, CEO and founding partner of D.A.T.E., in a press release. “We chose RG Shoes for its strong specialization in children’s fashion and its ability to combine manufacturing quality, technical expertise, and an international vision. The goal is to further consolidate the line’s positioning while maintaining consistency with the brand’s DNA and the quality standards of the adult collection.”
Shared values and uncompromising quality
“We are delighted to embark on this collaborative project with Tommaso Santoni, Emiliano Paci, and Damiano Innocenti—the founders of D.A.T.E.—and to contribute to the development of their brand. We share their values of quality, friendship, and experimentation, and we greatly appreciate the clean, contemporary style and meticulous attention to detail in their shoes. The quality of the children’s line will match that of the adult line, with a few manufacturing adjustments specific to the younger demographic and a special focus on pricing,” says Michele Profeti, Director of Sales and Business Development at RG Shoes.