To mark its 160th anniversary, Zenith unveiled a lineup blending heritage, art, and science at an exclusive event in Singapore, strengthening its presence in Asia and its position on the global stage.
An event held in late November at Marina Bay Sands in Singapore offered enthusiasts a true glimpse into Zenith’s 2025 vision, highlighting this fusion of a rich watchmaking heritage and a touch of contemporary boldness.
A Celebration in the Flesh
According to Robb Report Singapore, an exclusive group of readers was invited to discover the year’s new releases, which also marked the brand’s 160th anniversary. The reception was held at the brand-new Zenith boutique at Marina Bay Sands, which opened to support growth in Asia, according to Montres-de-Luxe and the official Marina Bay Sands website.
The star of the evening was undoubtedly the G.F.J., a reinterpretation of the Caliber 135 in homage to Georges Favre-Jacot. According to Zenith’s press release, this model embodies the brand’s quest for the “perfect watch.” Furthermore, the G.F.J. received the Chronometry Prize at the 2025 Grand Prix d’Horlogerie de Genève, underscoring the brand’s commitment to precision.
New releases that blend art and science
Zenith’s 2025 lineup skillfully blends traditional craftsmanship with visually captivating designs. Robb Report Singapore notably highlights the visual impact of the G.F.J.’s lapis lazuli dial, as well as the stunning iridescence of the Defy Skyline Tourbillon Felipe Pantone, produced in a limited edition of 100 pieces. The brand also launched a trilogy of blue ceramic chronographs, reimagining three flagship models in limited editions of 160 pieces.
The evening was more than just a series of presentations: it offered a truly immersive experience. Before moving on to cocktail tastings, guests were treated to a guided tour of the boutique, where the Zenith team recounted the brand’s history and explained the technical aspects of the models. A dedicated station even allowed visitors to try their hand at disassembling a movement, as part of an educational initiative that was close to their hearts.
Vintage and New Perspectives
Another delightful surprise of the evening was the understated presentation of a collection of vintage pieces in NOS (new-old-stock) condition. Robb Report Singapore reported on the collectors’ immediate enthusiasm upon this discovery, offering a valuable perspective on the continuity between traditional heritage and modern design.
According to press releases and media reports, this anniversary was primarily conceived as a strategic milestone to strengthen the brand’s technical credibility and prestige. The awards won, the limited editions, and the opening of a flagship store in Asia all aim to strengthen the brand’s global presence.
In short
, Zenith sought to use its 160th anniversary to focus on both tradition and innovation. The reception of the new timepieces, the visibility at the Singapore boutique, and the brand’s recognition in the world of chronometry all attest to a well-orchestrated trajectory, carefully steered by the house.