Fashion and luxury: together, they form an ever-evolving landscape where new brands emerge with revolutionary concepts and distinctive aesthetics. In search of the ultimate elegance and understated luxury, “Texture” reveals the brands to watch in 2024.
Officine Générale: Minimalism and Renewal
Founded by Pierre Mahéo, Officine Générale has quickly established itself as a leading brand in Parisian fashion. With an approach centered on quality and precision in tailoring, this house offers timeless garments that celebrate simplicity. In 2024, Officine Générale continues to captivate with its ready-to-wear collections for men and women, where each piece is designed to last and be worn with natural elegance. The brand’s attention to detail and use of high-quality materials make it a must-have.
Peter Do: Bold Modernity
Originally from Vietnam and having cut his teeth at Céline, Peter Do is a name to remember. In 2024, his eponymous brand continues to shake up conventions with bold, structured designs. Peter Do knows how to blend minimalist inspirations with elements such as architectural details to create unique and avant-garde pieces. His collections, characterized by clean lines and luxurious materials, stand out for their striking modernity that appeals to both fashion enthusiasts and critics alike.
Saks Potts: The Fusion of Whimsy and Luxury
Founded by two Danish friends, Barbara Potts and Catherine Saks, Saks Potts is the brand that is reinventing the concept of whimsical luxury. In 2024, it continues to make waves with its extravagant fur coats and colorful pieces. Their bold and playful aesthetic—while remaining sophisticated—brings a unique freshness. Saks Potts’ collections are designed for those who aren’t afraid to stand out while maintaining a chic and confident look.
The Row: The Wardrobe of Essentials Reinvented
Launched by the famous twins Mary-Kate and Ashley Olsen, The Row reinterprets classics with disarming precision and simplicity. For 2024, the brand continues to focus on quality and craftsmanship, offering timeless pieces where cut and materials are at the heart of the brand’s vision. The Row’s refined and sophisticated vision makes it a go-to for those seeking understated elegance and subtle luxury.
Gauchère: The Art of Volume and Structure
Marie-Christine Statz, the designer behind Gauchère, has successfully established a unique and deeply architectural vision. Gauchère’s collections stand out for their sophisticated use of volume and a subtle interplay of textures. In 2024, the brand embraces this approach even more fully, offering designs where every detail is crafted to flatter the body. Gauchère is ideal for those seeking structured and elegant pieces that stand out while remaining refined.
Coperni: A Fusion of Technology and Sensuality
Named after the astronomer Copernicus, Coperni is known for its innovative and technological approach to fashion. In 2024, the brand continues to push boundaries with designs that blend technical modernity and sensuality. The founders, Sébastien Meyer and Arnaud Vaillant, explore advanced materials and unconventional manufacturing techniques, all while maintaining a futuristic and elegant aesthetic. Coperni is designed for those who want to be at the forefront of innovation without sacrificing their style.
Khaite: The Quintessence of New York Chic
Khaite is a New York fashion brand
that embodies a modern and timeless aesthetic. Founded in 2016 by Catherine Holstein, the brand stands out for its elegant and sophisticated designs. Each piece is designed with meticulous attention to detail and impeccable quality, reflecting exceptional craftsmanship. Khaite reinvents women’s wardrobe classics, offering clothing and accessories that combine practicality and style. The brand is renowned for its structured silhouettes, luxurious fabrics, and impeccable finishes
, appealing to a clientele seeking unique and timeless pieces.
