The Parisian publishing house Assouline, a symbol of cultural luxury, is establishing a presence in Santiago through the PALIHOUSE boutique, offering a unique experience that combines art books, home decor, and French craftsmanship.
The luxury publishing house Assouline, founded in Paris in 1994 by Prosper and Martine Assouline, quickly established itself as a leading name in the world of high-end lifestyle. Renowned for its exclusive books on fashion, architecture, art, and travel, Assouline transcends mere publishing to become a true cultural and design icon. Its books, designed as collector’s items, combine a sophisticated aesthetic, refined craftsmanship, and high-quality content, transforming each title into a coveted piece.
The brand has established a presence in the world’s major luxury capitals, such as New York, Paris, London, Tokyo, and Dubai, where its products are showcased in luxury bookstores, boutiques, and iconic hotels. This international recognition is rooted in an elegant aesthetic, artisanal craftsmanship, and a unique editorial vision that position Assouline as a symbol of cultural expertise and high-end design.
Marking a significant milestone for the Chilean market, Assouline has been included in the exclusive selection at PALIHOUSE, a fashion and design boutique located in Santiago. The boutique opened its doors in March 2025 at Casacostanera. This space brings together prestigious international brands, including Assouline, Anine Bing, Ganni, Sporty & Rich, and Moon Boot, offering a shopping experience that blends fashion, design, and culture in a unique setting.
A Cultural Experience in the Heart of Santiago
According to Joaquín Gotlib, owner of CROSBY (the group that owns PALIHOUSE), bringing Assouline to Chile represents “a cultural and aesthetic experience that perfectly complements our offerings.” For him, bringing a brand with history, character, and global relevance to Chile enriches the local luxury and cultural landscape.
Assouline’s presence at PALIHOUSE extends beyond commercial distribution. The French firm creates a world that combines highly precise editorial content with striking visual design. Every book, candle, or accessory becomes a work of art, cultivating a realm of exclusivity where culture, art, and craftsmanship intertwine to offer a distinctive experience.
The Parisian Touch That Transcends Borders
Since its founding in the Saint-Germain-des-Prés neighborhood of Paris, Assouline has won over a discerning clientele thanks to its innovative conception of the book as an object of desire. The brand opened its first standalone boutique in Paris in 2006, followed by Maison Assouline in London in 2014—a space that combines a bookstore, art gallery, and bar to offer a complete cultural experience. In 2018, it opened another Maison at the Dubai Mall, thereby expanding its influence into the Middle East.
Its collaborations with luxury brands such as Gucci and Louis Vuitton, as well as collections dedicated to luxury travel, have strengthened its presence in various cultural and commercial spheres. In 2019, it launched a series of travel books offering visually striking narratives about leading global destinations. In 2024, Pantone recognized her visual identity with the introduction of “Assouline Red,” a distinctive shade that symbolizes the brand’s exclusivity.
A Subtle Balance Between Tradition and Modernity
Assouline upholds a tradition of high-quality publishing, tailored to the modern and sophisticated tastes of a global audience. The visual aesthetic, the use of carefully selected materials, and the meticulous attention to every detail make each publication not just a book, but an educational and aesthetic experience. This educational and artistic approach, which combines rarity with artisanal craftsmanship, solidifies the brand’s position in a sector where culture, art, and design coexist in harmony.
A Cultural Bridge and Local Added Value
Assouline’s arrival in Chile, through PALIHOUSE, reflects a growing trend toward luxury cultural objects that go beyond their purely decorative function. These books are rich in content, elegant in presentation, and capable of transporting readers to distant destinations and different eras from the comfort of their own homes. This offering represents a subtle link between the local and the international, inviting readers to explore universal knowledge and narratives with a touch of distinction.
For Chilean consumers, PALIHOUSE becomes a space where aesthetics, culture, and global trends converge in a contemporary luxury offering, designed for a modern, cosmopolitan, and discerning clientele. Assouline’s presence in this environment provides access to a world that celebrates craftsmanship, beauty, and knowledge, thereby strengthening its influence in the region.